Ch 18 Social Media and Marketing

In today's day and age Social Media is  big tool for companies to promote their product to their customers. Dr Martens also uses their social media presence to interact with their customers and draw new customers in.
They have a Facebook Profile with over 1,000,000 likes on it. On their profile fans can comment and like on posts that the company shares.Dr Martens post about their latest projects and new customers can look at the product with out even leaving their homes.  
Along with Facebook, Dr Martens is also on Twitter with 143k followers. On twitter they can share posts about their latest product and respond to things their customers say. They can retweet positive reviews and tweets about their products and share promotional photos and videos and even follow people back. 
Dr Martens is also in Instagram. Instagram is primarily a photo and video sharing site. The company utilizes it by posting artistic and promotional photos and information on it. They have over 790k followers and 1703 posts. 
Social Media has played a big part in bringing Docs into the mainstream again and introducing a new generation to the classic shoe. 

This is the photo used as a cover photo on most of Dr Martens social media profiles.

Dr Martens profile picture on their Facebook, Twitter, and Instagram.

They use their hashtag #standforsomething to make people who buy their shoes like they are supporting a cause