Ch. 14 - Marketing Channels and Retailing

Doc Martens is an international brand that specializes in making shoes, they're most known for their classic work boot.  They're sold in stores like Famous foot wear, Urban Outfitters, Macys, Nordstrom. They have their own brand name stores all over the world as well. Their stores are typically located in the "hot" parts of whatever city they're located in. For example, in Minnesota the Doc store is located in the Mall of America. 
In New York there is a store in Soho, which is very stylish and neighborhood. Many brands (Zara, Steve Madden, Michael Kors, etc.) have stores located here, making it a very popular shopping destination for tourists and locals alike. 

The areas where Doc Martens are usually appealing to their consumers (typically young adults) as well as new consumers becuase these places are deemed as "cool" and "hip" to hang out around. By choosing to locate the stores here the company appeals to new and old customers. 

Another interesting thing about the company is that, according to their code of conduct, they only work with suppliers who treat their workers fairly and with out discrimination. They keep an eye on the brands theyre associated with and where they sell their product.

A Doc Marten Store in Paris

Interior Of a Doc Marten Store in Paris