Doc Martens are very popular all around the world, but iit has taken time for them to oestablish this popularity globally.
When the signature Doc. Marten air cushion sole was developed in Germany it quickly helped the brand become a top seller. After the company found a manufacturer in England the success spread all throughout Europe. Although the brand is considered a British brand, the success and acceptence by sub cultures has helped the company expand and open shops all over the world. Infact, the brands biggest market right now is America.
Doc Martens also does research on which type of shoe sells more in each country. This allows them to individualize production depending on each country's need
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