Tavi Markovitz Dr Martens: Ch. 16 - Advertising, Public Relations and Sales Promotion

Advertising is a huge part of the Doc Marten brand. Through the use of the internet and social media sites the brand has maintained their name and market share. One major platform that the company uses is YouTube. Doc Marten has their own YouTube Channel where they feature videos of bands they sponsor performing in their shoes and videos from music festivals they have sponsored.
Another way the brand gets their name out to the public and to their target market is by celebrity endorsement. For Example, North West (child of Kanye and Kim Kardashian) is regularly seen wearing her Docs. Sasha Obama has also been seen wearing a pair at White House functions. This publicity helps bring the brand to new generations of people and increases their sales. They use celebrity endorsements to stay cool and get new customers.