Ch. 15- Marketing Communications

Doc Martens has many different promotional strategies. These include ads, billboards, music, models and promotions by celebrities seen wearing the product. Because the brand was popular during the punk era the brand has become known for their "sticking it to the man" attitude, this generates promotion through its notoriety and punk reputation. The brand has many famous loyal customers who wear the shoe in public and at events. The brand mostly sells through their history rather than regular advertisements. However they do also sell through advertisements. Here are some ones that stick out.