Ch. 17 - Personal Selling and Sales Management

Sales Promotion offers an incentive to buy. A majority of Docs sales promotion occurs through social media, which is an easier and less expensive alternative to traditional advertising campaigns. They also advertise their shoes by having celebrities wear them thus deeming the brand desirable.They use this method to stay desirable and keep their existing customers while recruiting new consumers. This is an easier and less pricey method to win over your competitor's customers all while keeping existing customers.