Ch. 8 - Segmenting and Targeting Markets

Doc Martens is known for designing and producing high quality boots. Originally they were only sold in England but eventually expanded to America as well as many other countries. Although the U.S. makes up 65% of Doc Martens sales. making it their biggest market, they continue to target people in England for security reasons. Regardless of the country though, their target market description is still the same.
The brands main target market is teenagers and young adults, from ages 13 to 25, both male and female. Because the brand knows that their target market aren't usually making an extremely large amount of money they make their product reasonably priced to make it more accessible. They also target to people of certain professions such as writers, painters, musicians and fashion designers. even though  Doc Martens has a specific target market, people of all ages and countries love this brand because of how high quality, timeless and in style these boots are.

someone in doc martens target market

someone out of the brands target market